Cloud-based asset management addresses some of the major pitfalls to productivity. Creatives are a special breed of professionals. They love to create, yet according to Adobe’s report, “The future of creative experiences,” 70 percent of their time is spent on non-creative tasks. When workflows are simplified and live in the Cloud, editors and other video professionals can spend more time in the creative zone.
Everyone benefits from this higher productivity. Creatives can focus on the more rewarding aspects of their job and can deliver high-quality work on time. For these professionals, well-designed technology supports their creative work.
The key is seamless integration. With effective workflow orchestration that harnesses the power of the Cloud, creatives have the assets they need, the tools to create, and the ability to manage projects, get feedback, review and approve, and transcode files for distribution all at their fingertips.
Simplifying Workflows and Freeing Up Time for Post-Production Teams
Only a small percentage of video creatives are working on-site together—the rest work remotely at least part of the time. Performing as a cohesive team is essential to a successful project. Cloud-based asset management systems help remote and hybrid teams work seamlessly.
Modern cloud-based solutions help creatives spend more time creating content and less time doing mundane, repetitive tasks or searching for the right assets. Collaboration is enhanced when everyone has access to the same resources and can share feedback. No delays are waiting for someone to send you their latest versions – assets are in the Cloud and ready to go. This can even facilitate multiple editors working on the same files and live review and feedback sessions.
Seamless integration is essential. When your team communications are integrated into your cloud-based platform, it is easy for your creative team to keep track of comments and feedback. It also ensures that everybody is on the same page with what assets are approved and what versions should be used. There’s no searching emails or messages to find the latest feedback. Everyone on the team can read the same notes. This fosters excellent communication.
The best cloud-based asset management systems also allow you to orchestrate workflows. Workflow automation has a big ROI for creative teams. When teams identify repeatable processes and then design automated workflows, efficiency is increased. But there are more benefits. When tedious tasks are automated, this frees up time and mental space for the high-impact creative aspects of their job.
- Project management is enhanced in cloud-based workflows. Workflows can provide the entire team with a clear understanding of the steps to produce the project and define their roles, deliverables, and timelines. Workflows can keep a project moving, expedite review and approval, and ensure that teams are not waiting for assets. This ensures that timelines are met. Automated workflows can trigger the next set of tasks upon completion. They can set up reminders and keep team members on track.
- File ingesting is a time-consuming process. Workflows that automate ingest are big timesavers. Many systems allow drag-and-drop from camera cards.
- Metadata enrichment can be automated, ensuring that your creative team can find and retrieve content quickly. Face and object recognition, speech-to-text, location data, and other intelligent automation tools look inside the media assets, find important information and tag the files. Enriched and extended metadata allows for quick search and retrieval and has a big impact on productivity.
- Collaboration and sharing with other members of the team can be simplified. Editors can live edit and then share with other stakeholders for review and feedback. Approvals and notes can be logged in and ready readily accessible to all team members.
- Workflows can ensure consistency. Creatives can easily find approved assets and current versions, ready for production. Current branding resources can be identified. Version control ensures that the right assets are used and reduces errors and time to rework.
With cloud-based asset management, video editorial teams are freed from distractions and have a platform that is designed to get out of the way and let them create. An experience like this doesn’t happen by accident. It’s the result of well-thought-out design, knowing the very best technology, and, most importantly, knowing how creatives think and work.
Learn How Your Creative Teams Can Benefit from Acorn Cloud
Acorn Cloud is a cloud-based media workflow and management platform for video production. Acorn Cloud partners with the best-of-breed technologies including Adobe Creative Cloud, AWS, MSP Helmut 4, Quantum CatDV, and LucidLink to provide creatives with a powerful cloud-based media asset management and workflow solution. Our SaaS system is a turnkey managed solution and is fully hosted and supported, so your creative teams can quickly get to what they do best, creating high-quality videos.
Acorn Cloud has been designed from the ground up to help creative teams thrive working remotely. Acorn Cloud was designed by CHESA, experts in systems integration for video production with more than thirty years of experience supporting creatives.
To find out if Acorn Cloud is right for your team, contact us to book an online demo.