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How a Media Asset Management Solution Streamlines Cloud-Based Media Workflows

By Lance Hukill

One of the most effective ways to increase the efficiency of your video production is to implement cloud-based operations. Media asset management (MAM) solutions are increasingly important as more and more media companies move their workflows to the Cloud. With the right MAM solution, you can streamline your media workflows and make it easier to collaborate with your team. This blog post will explore how media asset management solutions can help you streamline your cloud-based media workflows and improve your team’s productivity.

Providing high-quality videos to consumers is a highly effective way to engage. Many small and medium-sized businesses realize they must have a video presence for visibility and growth. This insight has opened up a whole new market. Cloud-based solutions are appealing because they are affordable, scalable, and easy to implement. These solutions ensure everyone can access media assets and connect teams, including employees, freelancers, and independent studios. The Cloud reduces the barrier to entry for small and medium-sized businesses. Cloud-based Media Asset Management is a game changer for these small and medium-sized businesses.

Cloud-based video editing software is the fastest-growing market segment in the industry. Experts project this segment to grow at a Compound Annual Growth Rate (CAGR) of 8.7% through 2028.


Unlocking the Power of a Cloud-Based Media Asset Management Solution for Creative Teams

When companies migrate to the Cloud, they gain many efficiencies. There are some simple actions you can take to help your team maximize the impact of cloud-based media asset management.

  1. Take the time to clarify the goals for implementing a cloud-based media asset management solution and communicate those goals to the entire team.
  2. Identify the users who will have access to the system, their roles, and the access they need: design security and permissions around their needs.
  3. Identify the software and tools that your creative team relies on for video production and postproduction. Find a MAM that integrates seamlessly with those tools and work with a company specializing in integration. The better the integration, the less time and effort wasted.
  4. Understand the types of projects and assets needed and design metadata schema to increase the effectiveness of search and retrieval. As much as possible, utilize automation and artificial intelligence to let your media asset management system do the heavy lifting on ingest and tagging.
  5. Train and support your team members. Don’t forget to have resources and training available for team members who come on post-implementation.
  6. Assign team members to the roles of asset manager. Ongoing oversight and review ensure that your MAM will meet your current and future asset management needs.
  7. Consider your team’s synchronization needs and whether team members need access to assets offline or with lower-speed connections. While the best collaboration occurs with continuous two-way synchronization because all team members can access current files, infrastructure and connection speed are sometimes obstacles. You can adjust synchronization to meet the needs and capabilities of your team.
  8. Track and maintain work-in-process assets through the system.
  9. Make the Media Asset Management system the workhorse of your workflows by maximizing the use of features that support review and approval, collaboration, communication, templating, and branding consistency, and seamless integration with your editing, colorization, and special effects software.


Learn How Your Creative Teams Can Benefit from Acorn Cloud

Acorn Cloud is a Software-as-a-Service (SaaS) cloud-based media workflow and management platform for creative team collaboration. Acorn was designed from the ground up to help creative teams thrive working remotely. Acorn was designed by CHESA, experts in systems integration for video production. We have pulled together the best components and tools in a cloud-based solution. Our SaaS system is a turnkey managed solution and is fully supported, so your creative teams can quickly get to what they do best, creating high-quality videos.

Contact us to book an online demo and find out if Acorn is right for your team.

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