Acorn Cloud by CHESA

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Maximizing Efficiency with Video Content Management Software

By Lance Hukill

The tools that creatives use in video production have transformed the industry. Video content management software allows creatives to produce stunning video content more efficiently than ever. Teams can spread out worldwide, filming on location in one country while editors, special effects designers, colorists, and sound editors work remotely in other places. This flexibility allows producers to draw from a large pool of creatives to find the best team for their project.

But remote work can also negatively impact efficiency. Your video content management system can help your team overcome potential obstacles to productivity. A good video content management system will ensure all team members can find and use the assets they need. This system saves time and also reduces the likelihood of reworking projects due to using incorrect assets in editing and production. When there is a lack of commitment to collaboration and communication, efficiency can take a hit.

Communication between members is vital, and the ability to log notes right in the system helps the editor refer back and supports collaboration with other team members. Developers have designed many video content systems to address process issues that reduce efficiency, and others integrate well with editing software. Many can drag and drop ingest from the camera; others have live editing capabilities and the ability to review and edit proxies. Many systems allow users to scrub proxies without opening assets. Matching your needs with video content management software is essential.

Current video content management software platforms make it appear seamless, but some best practices allow creative teams to achieve efficiency.


6 Tips for Remote Video Editors to Save Time and Maintain Effective Workflows

  1. Take the time to develop a pre-production plan. Ensure your brief includes clearly defined roles, budgets, and timelines. Engage everyone in project management and set an expectation to communicate all deviations from the program. Teams that realize everyone has a role in meeting deadlines are likelier to stay on track.
  2. Establish file specifications for source and output files. Work with the video content management software to automate file conversions and transcoding. Often, teams can schedule these functions during off times which frees up your system resources and bandwidth when you need it the most.
  3. Cloud-based video content management software streamlines workflows. Workflows are the steps that creative teams go through to produce the video. They include everything from how video is shot and ingested into the system, editing and postproduction work, review and approvals, delivery and distribution, to archiving and sharing media assets for promotion and marketing. Well-designed workflows increase efficiency.
  4. Proxy edit whenever possible. Proxy editing is highly efficient and reduces the load on your system. This process speeds editing up. Because proxy files are a fraction of the size of the source files, they use less bandwidth to access.
  5. Utilize the video content management software’s automation and machine learning features to automate enhanced metadata information so that all members can take advantage of robust search and retrieval. Automate review and approve workflows to ensure effective handoffs after approval.
  6. Ensure your video management software solution plays nicely with your video editing software. A well-integrated product increases productivity, allowing editors to ingest, orchestrate, transcode, proxy edit, search, enrich, archive, and retrieve from a single pane of glass.


Learn How Your Creative Teams Can Benefit from Acorn Cloud

Acorn Cloud is a Cloud-based media workflow and management platform for creative team collaboration and has been designed from the ground up to help creative teams thrive working remotely.

Acorn Cloud was designed by CHESA, experts in systems integration for video production. We have pulled together the best components and tools in a Cloud-based solution. Our SaaS system is a turnkey managed solution and is fully supported, so your creative teams can quickly get to what they do best, creating high-quality videos.

To find out if Acorn Cloud is right for your team, contact us to book a demo.

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